Marketing plan

We want your book to succeed and sell lots of copies. So do you. Marketing is a collaboration between author and publisher.

Marketing a book is a phased process that depends on where we are in the process of writing, editing, publication, and after publication.

Phase 1. During the writing

Feel free to let your audience know that you have a contract with us. Please do not share the contract itself, or the terms (both are a confidential agreement between us).
You can start preparing character profiles, trope maps (visuals of the keywords for your book), and excerpts or quotes to share with your audience. At this stage, trope maps should not include the cover design (as that won’t be finished yet), but can include images of the characters. (Here’s an example; and another one; example with a book cover; example with main characters.)
Recommended social media accounts: at least 3 of the following (we understand if you have an ethical objection to Meta):
- Facebook, Instagram, Threads, BlueSky, Eh!, HeyCafé, TikTok, Tumblr, YouTube, Reddit, WordPress.
Send us an author mini-bio (look at the back or flyleaf of comparable books for examples, or see our author templates)
Send us a high-resolution photo of you that you are happy for us to use in publicity materials including the cover of your book.

We will announce that we have a contract with you when you’re ready.
We will conduct an interview with you on our blog and social media.
We will share any character profiles, trope maps (visuals of the keywords for your book), and excerpts or quotes that you provide us with.

Feel free to let your audience know that we have reached the editing phase.
You can start recruiting beta readers.
Keep sharing teasers (quotes, short excerpts, character profiles) on your social media.

We will announce that you have completed the manuscript when you’re ready.
We will start recruiting beta readers and preparing an Advance Reader Copy version of the manuscript.
We will start working on the cover design.
Once you have agreed the cover design, we will start working on shareable promotional materials.
We will share your teaser material.

Send out the ARC copy to beta readers with the appropriate legal disclaimers.
Share promotional materials with the endorsements from beta readers with your social media audiences.

We will send out the ARC copy to beta readers with the appropriate legal disclaimers.
We will create and share promotional materials with the endorsements from beta readers.

Create an author page on Goodreads and Amazon (optional – we understand if you have an ethical objection to Amazon).
Share promotional materials with the endorsements from beta readers, key concept art, cover design, character profiles etc. with your social media audiences.

Once we have the ISBN allocated, we will create the book page on Goodreads and Amazon.
We will create and share promotional materials with the endorsements from beta readers, key concept art, cover design, character profiles etc.
We will ensure that your book is placed in book catalogues for print distribution to bookshops, and digital platforms for ebook distribution.

Link your blog to automatically post to your Goodreads and Amazon author pages.
Share promotional materials with the endorsements from beta readers, key concept art, cover design, character profiles etc. with your social media audiences.
Try to get interviews on podcasts and local radio shows, in bookstores, at appropriate conferences, etc.

We will continue to share promotional materials with the endorsements from beta readers, key concept art, cover design, character profiles etc.
We will try to get you interviews on podcasts, radio shows, in bookstores, at appropriate conferences, etc.